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dc.contributor.editorArnesson, Johanna
dc.contributor.editorReinikainen, Hanna
dc.date.accessioned2025-03-07T18:25:00Z
dc.date.available2025-03-07T18:25:00Z
dc.date.issued2024
dc.date.submitted2024-11-06T10:49:18Z
dc.identifierONIX_20241106_9783111036106_73
dc.identifier2747-5689
dc.identifierhttps://library.oapen.org/handle/20.500.12657/94366
dc.identifier.urihttps://doab-dev.siscern.org/handle/20.500.12854/161878
dc.description.abstractSocial media influencers are seen as political and promotional actors in today's digital media. Some engage in specific causes, while others publicly support a particular party or ideology. Politicians may also socialize with influencers or adopt similar strategies. Drawing on examples from the Nordic countries, the promises and limitations of 'influencer policy' were discussed, and how political and promotional content coincide in culture.
dc.languageEnglish
dc.relation.ispartofseriesDe Gruyter Contemporary Social Sciences
dc.rightsopen access
dc.subject.otherDigital Media
dc.subject.otherPolitical Communication
dc.subject.otherBranding
dc.subject.otherAffective Economies
dc.subject.otherSocial Media Influencers
dc.subject.otherthema EDItEUR::A The Arts::AT Performing arts::ATN Internet and digital media: arts and performance
dc.subject.otherthema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies
dc.subject.otherthema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSG Online marketing / Social media marketing
dc.subject.otherthema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations
dc.titleInfluencer Politics
dc.title.alternativeAt the Intersection of Personal, Political, and Promotional
dc.typebook
oapen.identifier.doi10.1515/9783111036106
oapen.relation.isPublishedByaf2fbfcc-ee87-43d8-a035-afb9d7eef6a5
oapen.relation.isbn9783111036106
oapen.relation.isbn9783111035604
oapen.relation.isbn9783111036151
oapen.imprintDe Gruyter
oapen.pages183
oapen.place.publicationBerlin/Boston
dc.seriesnumber23


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