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Comunicare l’Università di Firenze

Percorsi, sperimentazioni e prospettive

dc.contributor.editorSORRENTINO, CARLO
dc.date.accessioned2025-03-07T23:48:31Z
dc.date.available2025-03-07T23:48:31Z
dc.date.issued2014
dc.date.submitted2022-05-31T10:23:03Z
dc.identifierONIX_20220531_9788866556190_469
dc.identifierOCN: 971085345
dc.identifier2704-5846
dc.identifierhttps://library.oapen.org/handle/20.500.12657/55185
dc.identifier.urihttps://doab-dev.siscern.org/handle/20.500.12854/171615
dc.description.abstractThe volume presents the main results of the first two years of activity of the Laboratorio di comunicazione (Communication Laboratory) of the University of Florence, which brings together knowledge, skills and professionalisms operating within the Florentine University on the themes of institutional communication. Six contributions resulting from as many research paths, coordinated by Gaetano Aiello, Marco Biffi, Simone Guercini, Giuseppe Lotti, Saverio Mecca, Carlo Sorrentino and Luca Toschi, aimed at analysing the institutional identity of the University, its reputation in the various stakeholders, the paths of defining a clear coordinated image, the appropriateness of the language used.
dc.languageItalian
dc.relation.ispartofseriesProceedings e report
dc.rightsopen access
dc.titleComunicare l’Università di Firenze
dc.title.alternativePercorsi, sperimentazioni e prospettive
dc.typebook
oapen.identifier.doi10.36253/978-88-6655-619-0
oapen.relation.isPublishedBy2ec4474d-93b1-4cfa-b313-9c6019b51b1a
oapen.relation.isbn9788866556190
oapen.relation.isbn9788866556220
oapen.relation.isbn9788866556251
oapen.relation.isbn9788892735125
oapen.pages170
oapen.place.publicationFirenze
dc.seriesnumber100
dc.abstractotherlanguageThe volume presents the main results of the first two years of activity of the Laboratorio di comunicazione (Communication Laboratory) of the University of Florence, which brings together knowledge, skills and professionalisms operating within the Florentine University on the themes of institutional communication. Six contributions resulting from as many research paths, coordinated by Gaetano Aiello, Marco Biffi, Simone Guercini, Giuseppe Lotti, Saverio Mecca, Carlo Sorrentino and Luca Toschi, aimed at analysing the institutional identity of the University, its reputation in the various stakeholders, the paths of defining a clear coordinated image, the appropriateness of the language used.


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