Chapter 1 Language and leadership

Abstract

History is full of examples of how the skilful use of language is a fundamental aspect of charismatic leadership. Traditionally, this phenomenon has been studied focusing on oratory skills. The book argues that the relationship between a leader and a follower has points of similarity to that which exists between a writer and a reader, and that in each case, former party is the agenda setter, but satisfactory outcomes require a mutual endeavor. Given that scholarly writing about management and organizations is inevitably a mix of the presentation of empirical truths and value judgements, the ability to engage the reader intellectually and emotionally is critical in the successful dissemination of disciplinary knowledge and belief claims. The book proposes a multi-faceted construct of textual charisma which is created through the use of metaphors, stories and personal accounts as well as the ancient construct of pistis and the contemporary notion of metadiscourse. The proposed framework provides guidance for management and organization studies’ authors seeking to present themselves as convincing and engaging writers.