Chapter Convincing fashion consumers to go green
A brand communication problem?
| dc.contributor.author | Morais, Ricardo | |
| dc.contributor.author | Fernandes, Clara E. | |
| dc.date.accessioned | 2025-03-08T09:47:05Z | |
| dc.date.available | 2025-03-08T09:47:05Z | |
| dc.date.issued | 2023 | |
| dc.date.submitted | 2023-12-06T14:10:21Z | |
| dc.identifier | ONIX_20231206_9789401496476_31 | |
| dc.identifier | https://library.oapen.org/handle/20.500.12657/85822 | |
| dc.identifier.uri | https://doab-dev.siscern.org/handle/20.500.12854/192917 | |
| dc.description.abstract | Industrial / commercial art & design | |
| dc.language | English | |
| dc.rights | open access | |
| dc.subject.classification | bic Book Industry Communication::A The arts::AK Industrial / commercial art & design::AKP Product design | |
| dc.subject.classification | bic Book Industry Communication::A The arts::AK Industrial / commercial art & design::AKT Fashion & textiles: design | |
| dc.subject.classification | bic Book Industry Communication::R Earth sciences, geography, environment, planning::RN The environment::RNU Sustainability | |
| dc.subject.other | Fashion, Sustainability, Communication, Brands, Social Media | |
| dc.title | Chapter Convincing fashion consumers to go green | |
| dc.title.alternative | A brand communication problem? | |
| dc.type | chapter | |
| oapen.identifier.doi | 10.26530/9789401496476-029 | |
| oapen.relation.isPublishedBy | 13bfe6ff-4920-4639-b009-9a95232060a4 | |
| oapen.relation.isbn | 9789401496476 | |
| oapen.pages | 6 | |
| oapen.place.publication | Ghent |
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