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dc.contributor.authorCaliandro, Alessandro
dc.contributor.authorGandini, Alessandro
dc.contributor.authorBainotti, Lucia
dc.contributor.authorAnselmi, Guido
dc.date.accessioned2025-03-08T11:34:58Z
dc.date.available2025-03-08T11:34:58Z
dc.date.issued2024
dc.date.submitted2024-05-01T14:00:41Z
dc.identifierhttps://library.oapen.org/handle/20.500.12657/90094
dc.identifier.urihttps://doab-dev.siscern.org/handle/20.500.12854/197486
dc.description.abstractThis book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation of consumer culture unfolding on digital media. The book introduces the reader to key digital methods concepts, strategies, and techniques through a set of ad hoc case studies focused on the most prominent digital platforms (such as Facebook, Spotify, or TripAdvisor) as well as emerging trends in digital consumer culture (such as, the consumption of nostalgia, the radicalisation of taste, or ephemeral consumption).
dc.languageEnglish
dc.relation.ispartofseriesDigital Studies
dc.rightsopen access
dc.subject.otherdigital methods, digital platforms, platformisation, consumer culture, marketing, social media
dc.subject.otherthema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTX Information technology industries
dc.subject.otherthema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT1 Media studies: internet, digital media and society
dc.subject.otherthema EDItEUR::U Computing and Information Technology::UB Information technology: general topics::UBW Internet: general works
dc.subject.otherthema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCV Economics of specific sectors::KCVM Digital or internet economics
dc.subject.otherthema EDItEUR::U Computing and Information Technology::UD Digital Lifestyle and online world: consumer and user guides::UDB Internet guides and online services
dc.titleThe Platformisation of Consumer Culture
dc.title.alternativeA Digital Methods Guide
dc.typebook
oapen.identifier.doi10.5117/9789463729567
oapen.relation.isPublishedByde2ecbe7-1037-4e96-8c3a-5a842d921e04
oapen.relation.isbn9789463729567
oapen.pages282
oapen.place.publicationAmsterdam
dc.seriesnumber4


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