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The Fine Art of Persuasion

Corporate Advertising Design, Nation, and Empire in Modern Japan

dc.contributor.authorWeisenfeld, Gennifer
dc.date.accessioned2025-11-24T18:13:54Z
dc.date.available2025-11-24T18:13:54Z
dc.date.issued2025
dc.date.submitted2025-03-03T08:33:58Z
dc.identifierhttps://library.oapen.org/handle/20.500.12657/99122
dc.identifier.urihttps://doab-dev.siscern.org/handle/20.500.12854/204979
dc.description.abstractGennifer Weisenfeld examines the evolution of Japanese advertising graphic design from the early 1900s through the 1964 Tokyo Olympics, a pivotal design event that rebranded Japan on the world stage.
dc.languageEnglish
dc.rightsopen access
dc.subject.classificationthema EDItEUR::A The Arts::AG The Arts: treatments and subjects::AGA History of art
dc.subject.classificationthema EDItEUR::1 Place qualifiers::1F Asia::1FP East Asia, Far East::1FPJ Japan
dc.subject.classificationthema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSL Ethnic studies
dc.subject.classificationthema EDItEUR::1 Place qualifiers::1F Asia
dc.subject.otherdesign history;graphic history;commercial art;Japanese advertising;transwar design;Japanese commercial art;mass media;design discourse;design criticism;visible languages;writing systems;typography;beauty culture;Morinaga;commercial advertising and political propaganda;1960 World Design Conference Tokyo
dc.titleThe Fine Art of Persuasion
dc.title.alternativeCorporate Advertising Design, Nation, and Empire in Modern Japan
dc.typebook
oapen.identifier.doi10.1215/9781478060307
oapen.relation.isPublishedBy8b9381d6-252e-4bed-8478-ee620c861aac
oapen.relation.isFundedBy09983451-0fe9-4807-8ca3-58f502fd2b25
oapen.relation.isFundedBya54190dc-733f-4330-ba55-35805665d83b
oapen.relation.isbn9781478028086
oapen.relation.isbn9781478031314
oapen.relation.isbn9781478060307
oapen.collectionToward an Open Monograph Ecosystem (TOME)
oapen.imprintDuke University Press Books
oapen.pages505
oapen.place.publicationDurham
dc.relationisFundedBy09983451-0fe9-4807-8ca3-58f502fd2b25


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Except where otherwise noted, this item's license is described as open access