The Hard Edge of Soft Power : Mega-Events, Geopolitics, and Making Nations Great Again

Abstract

This open access book explores the linkages between geopolitics and hosting mega-events. It encompasses and transcends the international and domestic dimensions of soft power to unpack how mega-events shape cities and societies through notions of unity and greatness, but also investigates local developments beneath the Potemkin surface of the global spectacle. Drawing on a global range of case studies from Eastern Europe, Western Europe, North America, South America, Africa, the Middle East, Asia, and Australia, this volume features the sensitivity of grounded local research framed within geopolitical perspectives. Together, they present an international and transdisciplinary understanding of the local and global political implications of hosting mega-events. The volume reveals what hides under the mega-event spectacle: problems that­ – regardless of national context – most often occur to the detriment of host populations. This is an open access book.