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Comunicare l’Università di Firenze

Percorsi, sperimentazioni e prospettive

dc.contributor.authorCarlo Sorrentino*
dc.date.accessioned2021-02-11T10:20:32Z
dc.date.available2021-02-11T10:20:32Z
dc.date.issued2014*
dc.date.submitted2020-11-10 16:26:00*
dc.identifier49994*
dc.identifier.issn27045846*
dc.identifier.urihttps://directory.doabooks.org/handle/20.500.12854/43741
dc.description.abstractThe volume presents the main results of the first two years of activity of the Laboratorio di comunicazione (Communication Laboratory) of the University of Florence, which brings together knowledge, skills and professionalisms operating within the Florentine University on the themes of institutional communication. Six contributions resulting from as many research paths, coordinated by Gaetano Aiello, Marco Biffi, Simone Guercini, Giuseppe Lotti, Saverio Mecca, Carlo Sorrentino and Luca Toschi, aimed at analysing the institutional identity of the University, its reputation in the various <i>stakeholders</i>, the paths of defining a clear coordinated image, the appropriateness of the language used.*
dc.relation.ispartofseriesProceedings e report*
dc.subjectP87-96*
dc.subject.classificationbic Book Industry Communication::A The arts::AP Film, TV & radioen_US
dc.titleComunicare l’Universit&agrave; di Firenze*
dc.title.alternativePercorsi, sperimentazioni e prospettive*
dc.typebook
oapen.identifier.doi10.36253/978-88-6655-619-0*
oapen.relation.isPublishedBy2ec4474d-93b1-4cfa-b313-9c6019b51b1a*
oapen.relation.isbn9788866556190*
oapen.pages170*
oapen.volume100*


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