I Don't Even Recognize You Anymore

The Limits of the Protection of Alteration and Modernisation of Fictitious Characters

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https://www.nomos-elibrary.de/10.5771/9783845257143
Author(s)
Niedersüß, Carl Dominik J.
Language
English
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Abstract
Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers.
URI
https://directory.doabooks.org/handle/20.500.12854/49752
Keywords
Unterhaltungs- und Medienrecht; Marke; Urheberrecht / Gewerblicher Rechtsschutz und Medienrecht; Herstellernamen; Medienrecht; Herkunftszeichen
DOI
http://dx.doi.org/10.5771/9783845257143
ISBN
9783845257143
Publisher
Nomos Verlagsgesellschaft mbH & Co. KG
Publisher website
https://www.nomos.de/
Publication date and place
2015
Series
Munich Intellectual Property Law Center - MIPLC,
Classification
Law
Rights
https://creativecommons.org/licenses/by/4.0/
https://creativecommons.org/licenses/by/4.0/
Except where otherwise noted, this item's license is described as https://creativecommons.org/licenses/by/4.0/