Special issue: Customer empowerment

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https://www.ksp.kit.edu/9783731501787
Author(s)
Geyer-Schulz, AndreasMeyer-Waarden, Lars
Language
English
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Abstract
The second French-German workshop about Consumer Empowerment took place at the University of Karlsruhe (KIT) between January 10-11, 2013. Within the scope of consumer empowerment scientists discussed recent developments in this field and established cross-disciplinary coop- erations in their own fields of research.
URI
https://directory.doabooks.org/handle/20.500.12854/59806
Keywords
empowerment; Co-creationConsumer; enablement; co-creation; Enablement; Sharing; Konsument; sharing; Empowerment
DOI
10.5445/KSP/1000038784
ISBN
9783731501787
Publisher
KIT Scientific Publishing
Publisher website
http://www.ksp.kit.edu/
Publication date and place
2014
Series
Customer & Service Systems / Andreas Geyer-Schulz, Lars Meyer-Waarden (Eds.). Karlsruher Institut für Technologie (KIT), Institut für Informationswirtschaft und Marketing,
Classification
Business strategy
Pages
170 p.
Review type
Full text
Anonymity
All identities known
Reviewer type
Editorial board member
Review stage
Pre-publication
Open review
No
Publish responsibility
Books or series editor
Rights
https://creativecommons.org/licenses/by-sa/4.0/
https://creativecommons.org/licenses/by-sa/4.0/
Except where otherwise noted, this item's license is described as https://creativecommons.org/licenses/by-sa/4.0/