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            Le management fantôme de la médecine

            Les mains invisibles de Big Pharma

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            Download Url(s)
            https://books.openedition.org/enseditions/46996
            Author(s)
            Sismondo, Sergio
            Contributor(s)
            Dartigues, Laurent (editor)
            Saïdi, Samantha (other)
            Language
            French
            Show full item record
            Abstract
            While most actors in the drug production chain should operate under the label of science, their knowledge is in fact drawn from streams of knowledge that have been fed, spread and maintained by the pharmaceutical industry, in an intimate dialogue between science and marketing. Operating in the shadows, many “invisible hands” working for Big Pharma elaborate this knowledge: publication planners commission ghostwritten medical journal articles; key opinion leaders and sales representatives are recruited and deployed to subtly change doctors’ behaviour; patient organisations, influenced by the industry, spread biased points of view on diseases and treatments. Ultimately, at the end of this ghostly production chain driven by this “assemblage marketing”, prescriptions written by doctors will “naturally” make way for the new drugs promoted by pharmaceutical companies. Addressing a wide audience, Sergio Sismondo’s aim, with this book of which we offer here a previously unpublished translation, is to lift the veil on the ghost management in the pharmaceutical industry, a management we should all be concerned about, given its major impact on public health.
            URI
            https://directory.doabooks.org/handle/20.500.12854/131620
            Keywords
            Big Pharma; embedded and systemic corruption; leader d'opinion; ghost-management; publication planning
            DOI
            10.4000/books.enseditions.46996
            Webshop link
            https://www.7switch.com/fr/ebo ...
            ISBN
            9791036291708, 9791036206894
            Publisher
            ENS Éditions
            Publisher website
            http://books.openedition.org/enseditions/
            Publication date and place
            Lyon, 2023
            Series
            Gouvernement en question(s),
            Classification
            Political science and theory
            Manufacturing industries
            Pages
            278
            Rights
            https://www.openedition.org/12554
            • Imported or submitted locally

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              This project received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 871069.

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