Country of Origin Effect in International Business

Strategic and Consumer Perspectives

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Contributor(s)
Witek-Hajduk, Marzanna K. (editor)
Grudecka, Anna (editor)
Language
English
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Résumé
COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing
URI
https://doab-dev.siscern.org/handle/20.500.12854/153097
Keywords
COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing
ISBN
9781032537870, 9781032537900, 9781003413639
Publisher
Taylor & Francis
Publisher website
http://www.taylorandfrancis.com/
Publication date and place
2024
Imprint
Routledge
Review type
Proposal
Anonymity
Single-anonymised
Reviewer type
Internal editor; External peer reviewer
Review stage
Pre-publication
Open review
No
Publish responsibility
Publisher

Chapters in this book

  • Chapter Introduction
    Granadino, Alan; Nygård, Stefan; Stadius, Peter (2022)
    "With a combined focus on social democrats in Northern and Southern Europe, this book crucially broadens our understanding of the transformation of European social democracy from the mid-1970s to the early-1990s. In doing ...
  • Chapter 5 Communicating the Country-of- Origin in Advertising
    Szczęsna, Ewa (2024)
    This chapter argues for the significance of semiotic organisation of messaging in communicating the country-of-origin (COO) of a brand in advertising, and ultimately–brand itself. The author analyses persuasive structures ...