Country of Origin Effect in International Business
Strategic and Consumer Perspectives
| dc.contributor.editor | Witek-Hajduk, Marzanna K. | |
| dc.contributor.editor | Grudecka, Anna | |
| dc.date.accessioned | 2025-03-07T13:49:18Z | |
| dc.date.available | 2025-03-07T13:49:18Z | |
| dc.date.issued | 2024 | |
| dc.date.submitted | 2023-10-16T07:58:51Z | |
| dc.identifier | OCN: 1382340927 | |
| dc.identifier | https://library.oapen.org/handle/20.500.12657/76815 | |
| dc.identifier.uri | https://doab-dev.siscern.org/handle/20.500.12854/153097 | |
| dc.description.abstract | COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing | |
| dc.language | English | |
| dc.rights | open access | |
| dc.subject.other | COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing | |
| dc.title | Country of Origin Effect in International Business | |
| dc.title.alternative | Strategic and Consumer Perspectives | |
| dc.type | book | |
| oapen.relation.isPublishedBy | fa69b019-f4ee-4979-8d42-c6b6c476b5f0 | |
| oapen.relation.hasChapter | Chapter Introduction | |
| oapen.relation.hasChapter | Chapter 5 Communicating the Country-of- Origin in Advertising | |
| oapen.relation.isbn | 9781032537870 | |
| oapen.relation.isbn | 9781032537900 | |
| oapen.relation.isbn | 9781003413639 | |
| oapen.imprint | Routledge | |
| peerreview.review.type | Proposal | |
| peerreview.anonymity | Single-anonymised | |
| peerreview.reviewer.type | Internal editor | |
| peerreview.reviewer.type | External peer reviewer | |
| peerreview.review.stage | Pre-publication | |
| peerreview.open.review | No | |
| peerreview.publish.responsibility | Publisher | |
| peerreview.id | bc80075c-96cc-4740-a9f3-a234bc2598f1 | |
| peerreview.title | Proposal review |
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Ce document figure dans la(les) collection(s) suivante(s)
Chapters in this book
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(2022)"With a combined focus on social democrats in Northern and Southern Europe, this book crucially broadens our understanding of the transformation of European social democracy from the mid-1970s to the early-1990s. In doing ...
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(2024)This chapter argues for the significance of semiotic organisation of messaging in communicating the country-of-origin (COO) of a brand in advertising, and ultimately–brand itself. The author analyses persuasive structures ...
