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            Interne Kundenorientierung des Controlling

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            Author(s)
            Mosiek, Thomas
            Language
            German
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            Abstract
            Im Gegensatz zu dem Anspruch vieler Controller, sich zunehmend als unternehmensinterne Berater in Fragen der Planung, Steuerung und Kontrolle zu profilieren, wird Controlling von seinen internen Adressaten vielfach noch unzureichend als serviceorientierte Dienstleistung wahrgenommen. Controlling – im Sinne von Führungsunterstützung – kann sachgerecht nur über eine konsequente Orientierung an den Informationsbedürfnissen und Koordinationserfordernissen des Managements geleistet werden. Ziel der Arbeit ist daher, die potenzielle Kundenorientierung im Controlling einer differenzierten Betrachtung zu unterziehen, um gestaltungsrelevante Tatbestände zu identifizieren und Anwendungsvoraussetzungen ausgewählter betriebswirtschaftlicher Instrumente darzustellen.
            URI
            https://doab-dev.siscern.org/handle/20.500.12854/154242
            Keywords
            buchhaltung; controlling; Controlling; finanz; Interne; Kundenorientierung; Mosiek; thema EDItEUR::K Economics, Finance, Business and Management::KF Finance and accounting::KFC Accounting; thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV7 Sales and marketing management
            DOI
            10.3726/b13856
            ISBN
            9783631753217
            Publisher
            Peter Lang International Academic Publishing Group
            Publication date and place
            Bern, 2018
            Series
            Beitraege zum Controlling,
            Pages
            329
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              This project received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 871069.

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