Geschichtspolitik als Unternehmenskommunikation

Krupp im 20. Jahrhundert

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Author(s)
Roelevink, Eva-Maria
Language
German
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Abstract
There is hardly any other German company that was so polarizing in the twentieth century as Krupp. Publicly, "Krupp haters" and "Krupp fans" exchanged high-profile punches. Roelevink delves into this conflict, inquiring into the history policy of the company and showing to what extent and in what way Krupp was actively involved in the public negotiation of its own image.
URI
https://doab-dev.siscern.org/handle/20.500.12854/158445
Keywords
Friedrich Krupp; (company) corporate history; corporate communicatioN; National Socialism; public relations; thema EDItEUR::N History and Archaeology::NH History::NHT History: specific events and topics::NHTK Industrialisation and industrial history; thema EDItEUR::N History and Archaeology::NH History::NHT History: specific events and topics::NHTW Cold wars and proxy conflicts; thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPF Political ideologies and movements::JPFQ Far-right political ideologies and movements; thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCZ Economic history
DOI
10.1515/9783111207193
ISBN
9783111207193, 9783111205588, 9783111207735
Publisher
De Gruyter
Publisher website
http://www.degruyter.com/
Publication date and place
Berlin/Boston, 2023
Imprint
De Gruyter Oldenbourg
Pages
378