Chapter Assessing the impact of immersive versus desktop virtual reality shopping experiences in the fashion industry metaverse

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Author(s)
Marina Ricci, Marina
Di Roma, Annalisa
Fiorentino, Michele
Language
English
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Abstract
Industrial / commercial art & design
URI
https://doab-dev.siscern.org/handle/20.500.12854/162713
Keywords
Virtual Reality; Fashion Industry; Shopping Experience; Metaverse; Sustainability
DOI
10.26530/9789401496476-055
ISBN
9789401496476
Publisher
Academia Press
Publisher website
http://www.academiapress.be/
Publication date and place
Ghent, 2023
Classification
Product design
Pages
5