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            My Life as a Night Elf Priest: An Anthropological Account of World of Warcraft

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            Author(s)
            Nardi, Bonnie
            Language
            English
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            Abstract
            World of Warcraft rapidly became one of the most popular online world games on the planet, amassing 11.5 million subscribers—officially making it an online community of gamers that had more inhabitants than the state of Ohio and was almost twice as populous as Scotland. It's a massively multiplayer online game, or MMO in gamer jargon, where each person controls a single character inside a virtual world, interacting with other people's characters and computer-controlled monsters, quest-givers, and merchants. In My Life as a Night Elf Priest, Bonnie Nardi, a well-known ethnographer who has published extensively on how theories of what we do intersect with how we adopt and use technology, compiles more than three years of participatory research in Warcraft play and culture in the United States and China into this field study of player behavior and activity. She introduces us to her research strategy and the history, structure, and culture of Warcraft; argues for applying activity theory and theories of aesthetic experience to the study of gaming and play; and educates us on issues of gender, culture, and addiction as part of the play experience. Nardi paints a compelling portrait of what drives online gamers both in this country and in China, where she spent a month studying players in Internet cafes. Bonnie Nardi has given us a fresh look not only at World of Warcraft but at the field of game studies as a whole. One of the first in-depth studies of a game that has become an icon of digital culture, My Life as a Night Elf Priest will capture the interest of both the gamer and the ethnographer.
            URI
            https://doab-dev.siscern.org/handle/20.500.12854/201393
            Keywords
            Media; thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology::JHMC Social and cultural anthropology; thema EDItEUR::U Computing and Information Technology::UD Digital Lifestyle and online world: consumer and user guides::UDB Internet guides and online services::UDBV Virtual worlds; thema EDItEUR::W Lifestyle, Hobbies and Leisure::WD Hobbies, quizzes and games::WDH Hobbies::WDHW Role-playing, war games and fantasy sports
            DOI
            10.3998/toi.8008655.0001.001
            ISBN
            9780472070985;9780472050987
            Publisher
            University of Michigan Press
            Publisher website
            http://www.press.umich.edu/
            Publication date and place
            Ann Arbor, 2010
            Series
            Technologies of the Imagination: New Media in Everyday Life,
            Pages
            245
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              This project received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 871069.

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